John Leonelli, Head of Sales for B2B Americas at Babbel, shares his insights on sales, marketing, automation and AI in the language learning and e-learning markets. Learn how to le...Read More
Transform your business with 'how to' guides and explainer articles and videos.
Google Ads apologises for confusion caused by the automatic migration from Universal Analytics to Google Analytics 4. Follow steps to disconnect your GA4 property or check and adju...Read More
"Unleashing the Power of Creative Guidance: Google Ads' New AI Tool for YouTube Campaign Optimisation"
Google Ads has launched Creative Guidance, an AI tool to optimise campaigns and offer best-practice feedback to ensure ad campaigns are as effective as possible. Make the most of t...Read More
Get the latest features from HubSpot to help streamline processes for tech-savvy business professionals: AI-driven tools, forecasting & reporting capabilities, Sales Hub overhaul, ...Read More
Don't reduce your content marketing budget during a recession - 4 reasons why and practical steps to take. Discover how to survive and even thrive in a down market, with help from ...Read More
Empower teams to collaboratively create, review and approve dynamic content without code or deploying in Salesforce Marketing Cloud or Adobe Marketo Engage. Stensul makes it possib...Read More
Discover how Adobe's 3rd quarter results exceeded Wall Street expectations despite a decline in digital ad revenue. Improved earnings for Adobe Customer Experience Cloud made up fo...Read More
CMOs are most likely to be leading AI adoption in businesses, but lack the understanding to do so effectively. This survey suggests marketers need to create a strategy to upskill a...Read More
The IAB has released new guidelines to improve measurement across retail media networks and encourage greater investment from advertisers. The guidelines are open for public commen...Read More
Navigate the "next normal" world with marketing and GTM strategies: defend budget efficiency, review vendor selection, focus on value creation, and pursue market share. Learn how t...Read More
Criteo's Commerce Max platform provides a single point of access to retail media inventory, making it easier for retailers and brands to optimise their campaigns. The expanded reta...Read More
Learn how to make SMS marketing work for your business with this practical guide from Cordial. Get essential tips to build an effective strategy, create effective campaigns, monito...Read More