Connected TV (CTV) advertising offers an effective route to success for businesses looking to reach consumers. Advertisers who have already put the hard work into developing a performance-focused CTV strategy are reaping the rewards. To help businesses get the most out of their CTV campaigns, MNTN have compiled a guide to the top 25% of advertisers on their platform. To find out more, register for the webinar “Trust the Trail(blazers): Launching Your Best CTV Campaign” presented by MNTN.
CTV advertising is an increasingly popular way for businesses to reach consumers, with an estimated $13.2 billion spent in the US alone in 2019. A CTV strategy offers a range of benefits to advertisers, including an improved ability to target audiences, better viewing experiences and deeper insights. However, the success of a campaign depends largely on the approach taken by the advertiser.
MNTN understand the importance of an effective CTV strategy, and have put together a guide to the top 25% of advertisers on their platform to help businesses reach their goals. The guide examines the key elements of a successful CTV campaign, such as the right video format, creative, targeting, and measurement. Businesses can use this information to ensure their campaigns run as effectively as possible.
For those who want to find out more about how to develop a winning CTV strategy, MNTN is hosting a webinar. “Trust the Trail(blazers): Launching Your Best CTV Campaign” will provide a deeper insight into the key elements of a successful CTV campaign, as well as advice on how to optimize campaigns for maximum success. The webinar is open to all businesses, and provides a great opportunity to learn more about launching successful CTV campaigns.
CTV advertising offers businesses an effective route to success, and with the right approach can yield great results. To get the most out of their campaigns, businesses should take advantage of the guide compiled by MNTN and attend their webinar to gain deeper insight into launching successful CTV campaigns. By doing so, businesses can ensure their campaigns are performance-focused and have the best chance of success.
Originally reported by Martech: https://martech.org/master-ctv-advertising-a-guide-to-launching-your-best-campaigns/
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