Digital Smiles logo

Digital Smiles

Unlock the Power of CTV: B2B Marketers Reap Benefits of Connected TV

Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free streaming services. B2B marketers are beginning to take advantage of this surge in viewership, leveraging CTV for targeted ad campaigns and market research. CTV has a digital infrastructure that enables performance and measurement data to be used as a powerful research tool, allowing marketers to create targeted campaigns based on job titles, firmographic criteria, and first-party data. This data can be used to inform campaigns across other digital channels, as well as testing different creative formats to determine what messages and visual cues stick with customers and prospects. CTV is a great opportunity for B2B marketers to reach their target audiences, and gain valuable insights into their preferences.

Originally reported by Martech:
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.

Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.