Google's Holiday Shopping Features: Stay Up-to-Date & Boost ROI

Google is rolling out several new features and tools to help brands engage with shoppers this holiday season. The search engine has launched a new deals hub to make it easy for shoppers to discover discounted products from various websites in one place. Google has also released several new pricing capabilities, such as a dedicated deals page, a “resume browsing” card on Chrome on desktop, and a new Discount tag icon in the Chrome address bar. In addition, the search engine has unveiled its annual Holiday 100 list of 100 gift ideas and insights based on trending searches throughout the year.

These new features provide marketers with a range of opportunities to expand their reach and increase conversions. The dedicated deals page, for example, organises millions of deals from thousands of brands and retailers in one place, while the “resume browsing” card on Chrome shows shoppers products they recently viewed on shopping sites. The Discount tag icon in the Chrome address bar also allows shoppers to see available coupon codes from the site they’re visiting. Meanwhile, the Holiday 100 list provides an overview of the latest shopping trends and gift ideas.

With Adobe forecasting 4.8% growth year-on-year in online holiday spending, it’s important for marketers to stay current with the latest developments from Google in order to take advantage of these opportunities. By keeping up to date with Google’s new features, businesses can reach potential customers, broaden their reach, and potentially improve conversions for a better return on investment.

Originally reported by Martech: https://martech.org/google-rolls-out-new-shopping-features-to-boost-conversions/
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