This year, many holiday shoppers are planning to use AI tools to make shopping easier and to find the right gifts and deals. A study by Sapio Research found that 69% of shoppers think AI will make it easier to discover new products and brands, and 74% think AI will find deals and special offers as they shop. Additionally, 39% of shoppers said they’re more likely to buy from a brand that uses AI as part of the shopping experience, and one in five shoppers said they’d be loyal to a brand that uses embedded AI. Consumers are also interested in shopping on social platforms, with one third of consumers saying they would likely shop directly from Instagram, closely followed by Facebook (31%) and TikTok (28%). This research was conducted by Sapio Research in partnership with Shopify and included 12,000 consumers in Australia, Canada, France, Germany and the U.S.
As competition increases for online retailers during peak sales periods, customers are looking for the best deals regardless of retailer or brand. But customer experience matters, and AI tools for discovery can help differentiate sellers. AI can help make shopping easier and more enjoyable, as well as finding deals and special offers, and making relevant product suggestions based on past purchases. Consumers view AI as a positive sign from a brand, and loyalty increases when AI is used as part of the shopping experience. This study shows the importance of embracing AI in the shopping experience, for holiday shoppers and beyond.
Originally reported by Martech: https://martech.org/consumers-look-to-use-ai-for-holiday-shopping/
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