Exploring Content Marketing & Creative Assets for 2023: Ignite Visibility Survey

Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With the ever-changing digital landscape, the researchers at Ignite sought to uncover where businesses will be investing in digital marketing and paid media in the new year. The key takeaways from the study are that creative assets, such as images and videos, are becoming increasingly important, as is YouTube and internal links. Furthermore, businesses are investing more of their budget in video content than blog content, showing the shift of focus towards content marketing in 2023.

The study found that over 74% of marketers now use creative assets, such as images or videos, in their content, while 73% of marketers have turned to YouTube as an important part of their SEO strategy. Additionally, the majority of marketers noted that they saw no change in their rankings after the Helpful Content Update. In fact, far more respondents noted their rankings increased rather than decreased, as expected after Google released the update. Internal links are also becoming more important, with 34% of marketers spending the majority of their 2023 budget on video content and only 10% of marketers spending the majority of their budget on blog content.

Commenting on the survey’s results, Ignite Visibility CEO, John Lincoln, said, “With SEO constantly evolving, we can never take our focus off of what the consumer wants. I think the biggest takeaway from this study is that when it comes to all the different pillars of SEO the biggest focus in 2023 is going to be on content marketing. Content is going to become more shareable and video-focused to really draw consumers into a brand. I’m excited about this shift and how it will further integrate SEO with other marketing channels.”

The survey findings are indicative of the ever-changing digital landscape, and indicate that businesses should be investing in content marketing and creative assets to stay ahead of the competition. With the focus shifting towards video content, businesses need to ensure that their content is engaging and shareable to draw in their target consumers. To read the full study, click here.

Originally reported by Martech: https://martech.org/new-seo-study-reveals-the-biggest-investments-of-2023/
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