Digital Smiles
A Digital Asset Management (DAM) system can be a valuable tool for businesses, allowing them to break down silos and improve messaging efficiency. However, in order to realise its full potential, it must be regularly assessed and improved. The DAM Capability Model (DCM) is an established process for doing this. Corey Davis, digital asset manager for Lucid Motors, explains what DCM is and how to use it.
Capability models provide a way to document common experiences, a framework for prioritizing actions, and a way to define what improvement means. They also help develop a common language and shared vision. For DAM, the DCM is a self-assessment tool to establish an ongoing solid road map for success.
The DCM uses five measures and five levels to assess maturity. The measures are: processes are individual-based, emerging processes are established at a group level, standardizing processes are agreed and centralized, operationalizing processes are measured and controlled, and process improvement is the highest point. The five levels are ad hoc, repeatable, controlled, metrics, and optimized.
The DCM also uses four categories: Organization (roles, responsibilities, technical know-how and alignment); Information (core material and context); Systems (components); and Process (repeatable steps). For each category, there is a chart which outlines its dimensions and characteristics. On the top row along the X axis are the measures, and the first column along the Y axis are the dimensions.
To use the DCM, businesses should choose the categories they want to explore and identify power users. Then survey them to evaluate the efficacy of DAM operations. This will tell you where your problem areas are, and possible solutions and pathways to optimization. The DCM is not a once-off tool, but meant to be used again and again to ensure the continual growth and progression of the DAM system. Learn more about the DCM here.
Originally reported by Martech: https://martech.org/use-this-model-to-improve-your-digital-asset-management-system/
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