Digital Smiles logo

Digital Smiles

Integrate's Data Guardian: AI-Enhanced Trust & Compliance for Lead Data

Integrate, a B2B marketing platform, has released a solution to help businesses ensure lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy and improve visibility into media partner performance. This is in response to increasing legislation in Europe which can result in fines and reputational damage for collecting lead data without proper consent or opt-out options.

Data Guardian helps marketers by ensuring that leads are “100% marketable”. It uses AI capabilities to execute audits on individual leads to ensure they meet existing and emerging compliance requirements, assign trust scores, and award quality scores to publishers to optimise content campaigns and maintain lead quality.

As well as helping businesses to protect their data, Data Guardian also sets some basic standards for ensuring lead data is compliant and protected. This could challenge other vendors to do the same, and help to make sure that data is collected with proper consent.

Originally reported by Martech:
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.

Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.