As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities of first-party data is more critical than ever. It can empower businesses to stay ahead of the curve and take advantage of new opportunities to engage with their customers. However, navigating the line between data and privacy can be challenging without the right strategies. To help with this, Zack Wenthe, Treasure Data's CDP evangelist, is hosting an informative MarTech session to explore what's new with first-party data strategies and tips for avoiding getting caught off guard by new policies and regulations.
The session will focus on five key areas: first-party data; triple down on privacy; product differentiation through privacy; embracing zero-party data; and shifting from assumed behaviors to explicit data requests. It will highlight the impact of changing regulations and privacy policies, as well as how to navigate the changes from third-party cookie deprecation and implement new ideas into your data strategy to help improve your connection with your customers.
By attending the session, businesses will learn how to harmoniously blend data and privacy to create personalized and valuable user experiences. With the right insights on first-party data, they can stay ahead of the curve and take advantage of new opportunities to engage with their customers — while respecting their privacy.
Originally reported by Martech: https://martech.org/the-future-of-customer-experience-lies-in-first-party-data/
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