Organizations need to evaluate their digital experience and take actions to improve it and grow more revenue. This includes making operations more scalable, modeling their digital experience on industry leaders, and using targeting and retargeting to measure the effectiveness of their digital ads.
Scalability is key for businesses to effectively manage their digital touchpoints, marketing automation, and internal processes. Training should also be scalable for new and current team members. To gain a best-in-class digital experience, organizations should analyze data from campaigns and improve personalization.
Businesses should model their digital experience on industry leaders, such as Amazon. Amazon’s home page has promos and deals, personalised recommendations, category pages and real-time intervention. This requires cross-functional alignment and a strong end-to-end architecture that can't be achieved with just one tool.
Organizations should measure sales and other customer behaviours at digital touchpoints to understand the impact of improvements. Digital targeting and retargeting customers with digital ads keeps them engaged with the brand and drives sales. Marketers can measure the effectiveness of targeting and retargeting with experiments and see customers' digital journeys. This will help drive revenue through the digital experience.
Originally reported by Martech: https://martech.org/how-to-improve-digital-experience-to-grow-revenue/
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