On 2nd May, the International Martech Day, Scott Brinker unveiled the 2023 edition of his highly-anticipated marketing technology landscape. The landscape features 11,038 solutions, representing a significant 7,000% growth in the space since its initial launch 12 years ago. Alongside the landscape, Brinker also released a new Marketing Technology Capability Heatmap showing the most sought-after capabilities, with personalization topping the list. He was joined by Frans Riemersma, founder of Marketing Tribe, to discuss the key trends within the new landscape.
The two highlighted two-way data flows between data warehouses and front-line solutions, composability in DXPs, commerce, and CDPs, and the emergence of AI as a ‘co-pilot’ for businesses. The landscape is available at Chief Martec and can be sorted, filtered and queried at martechmap.com. With the new interactive features, the landscape can now be explored in-depth to help businesses gain insights into the current technology trends.
The marketing technology landscape is an iconic image, but with its complexity and crowdedness, it’s not easy to read. With the interactive features, businesses of all sizes can now access the content of the landscape and gain a better understanding of the current technology trends. This is an invaluable resource for tech-savvy business professionals looking to make the most of the digital marketing world.
Originally reported by Martech: https://martech.org/scott-brinker-unveils-2023-martech-landscape/
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