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AI Revolutionising the Marketing Landscape

Google is testing a product that uses artificial intelligence (AI) technology to produce news stories, and has pitched it to news organizations including The New York Times, The Washington Post and The Wall Street Journal's owner, News Corp. While Google disputes this description of its product, AI is increasingly being used in marketing technology features, tools and platforms.

Satisfi Labs has added the Context LLM Response System to its conversational AI platform, which is already used by The New York Mets and Boston Red Sox and will soon be available to all the MLB teams. Wistia has added four AI-powered tools to its B2B video marketing platform. Brevo's Brevo AI Assistant is a generative AI tool for the company's CRM platform, and PhotoShelter's AI Visual Search allows users of its AI-powered digital asset management (DAM) solution to search their brand’s entire library for assets based on visual descriptions.

Qualtrics' XM/os2, the next generation of the company’s experience management (XM) platform, has added AI to several features. Pendo has added Pendo AI to its product experience platform, and Yext has added AI Generated Review Response to its digital experience platform.'s AI Site Generator generates a complete website based on the user’s written prompt.

Increasingly, AI is being used in marketing technology features, tools and platforms. From AI assistants, automated transcripts, and video highlights to AI-generated subject lines, AI-powered search functions, and auto-caption capabilities, AI has the potential to revolutionise the marketing landscape.

Originally reported by Martech:
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