Exploring Jen Bergren's Journey in Marketing Technology

Jen Bergren has been keeping us up to date with HubSpot releases since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she's the ideal person to explain HubSpot innovations in a language everyone can understand. We spoke to Jen about her journey in marketing technology.

Jen's career began in graphic design, working on fast-paced, high-value projects with tight deadlines. This experience gave her the skills to move into the world of photography, where she ran her own business. After a few years, Jen decided to pursue an MBA with a specialisation in marketing. It was here she developed an interest in content creation.

Jen's next career move was to an agency, Chief Martech Officer (now Remotish). Here, she built the operational foundation of the business, helping clients with their marketing operations and marketing tech. This eventually led to a pivot to RevOps, helping teams across the customer journey. RevOps is a team that ties all revenue-facing teams together and Jen has been researching it since 2020. She is currently writing a book about it.

Jen's connection to HubSpot began when she had an internship at another agency. She started learning HubSpot and going to user groups and this is where she met her future boss. Now, she works for a HubSpot agency and is a volunteer instructor in the HubSpot Academy. She is also a part-time grader for graduate marketing papers at Western Governors University.

Jen is focused on the trend of consolidating features into one platform, rather than having many point solutions, as well as downsizing and optimising existing features, rather than buying new ones.

Originally reported by Martech: https://martech.org/jen-bergren-spotlight-on-the-expert/
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