As we draw to the end of 2023, it's the perfect time to take stock of the year and review the top 10 most popular articles from MarTech on Customer Relationship Management (CRM).
Brian McKenna's piece on GPT-powered email marketing explains how done well, it can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Jacqueline Dooley's article on unifying customer profiles explores how the iconic travel brand Xanterra is using a customer “Golden Record” to deliver on its promise of personalized customer experiences.
Natalia Jackson's piece on the data disconnect looks at the importance of understanding your data landscape, while Gene Marks' article on how CRMs are leveraging AI to automate marketing today offers insight on AI innovations that are transforming functions like sentiment analysis, campaign creation and more.
Vladyslav Podoliako's article on optimising sales and marketing processes for efficient customer acquisition explains how to drive efficiency in customer acquisition efforts and boost sales and marketing performance, while Michael Baumgaertner's piece on AI and machine learning in marketing analytics dives into a strategic approach to using AI and ML.
Ali Schwanke's article on how to use HubSpot's AI tools in your sales and marketing offers ways to leverage AI tools to boost productivity and effectiveness. Megan Michuda's piece on the ethics of AI-powered marketing technology looks at how marketers can balance innovation and privacy when it comes to AI in marketing technology, and Natalie Jackson's article on the data disconnect looks at the importance of understanding your data landscape.
Finally, Theresa Kushner's article on breaking down data silos explores how to overcome common obstacles to get rid of data silos, for marketing to succeed.
As we look ahead to 2024, the insights and advice from these 10 articles on CRM will ensure technology-savvy business professionals are well-prepared to make the most out of the opportunities the new year brings.
Originally reported by Martech: https://martech.org/2023-in-review-our-top-10-articles-on-crm/
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