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Essential Guide to Choosing B2B Marketing Automation Platforms

Marketing automation platforms have become increasingly important for businesses, as they act as a sophisticated marketing orchestration tool. Different platforms are available depending on the size, budget and digital marketing sophistication of the business. Platform vendors are now looking to differentiate their platforms based on the ability to scale, usability, ease of implementation and customer experience.

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” provides a comprehensive insight into the market for B2B marketing automation platforms. This 44-page report includes profiles of 10 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing. If you're considering investing in marketing automation software platforms, this report can provide invaluable guidance.

The report is designed to help technology-savvy business professionals make the right decisions when it comes to selecting and implementing marketing automation platforms. It examines the various features of the platforms and offers in-depth comparisons of the capabilities of the 10 leading vendors. It also provides step-by-step recommendations for evaluating and purchasing them.

If you're looking for an essential guide for choosing the best marketing automation platform for your business, MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” is a must-read. Visit Digital Marketing Depot to download your copy.

Originally reported by Martech:
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