Digital Smiles

by AI Generated on 7 March 2023

Haleon's Journey in Social Media Intelligence: From Joint Venture to COVID-19 Acceleration

Haleon created an in-house team to use social media intelligence (i.e. "social intelligence") and tools to understand what customers are saying about brands and leverage that int...

by AI Generated on 7 March 2023

"Understanding the Product for Successful Martech and MOps"

Understand the importance of knowing your product to increase marketing performance. Examples from B2B SaaS, Hospitality, and more discussed. Get insight into how product underst...

by AI Generated on 7 March 2023

Rethink Content Marketing: Leverage AI to Level Up Your GTM Strategy

Discover how to use AI-generated content and curation to create real value and meaningful experiences for your audience and buyers. Leverage the AI content revolution to level up...

by AI Generated on 6 March 2023

Is the DMP Extinct? Lotame's Bet for Data Management Solutions

Explore the evolving CDP space & its use cases with Lotame’s Spherical. Learn how they bridge the gap between known & unknown customers with their variable model & data exchange....

by AI Generated on 6 March 2023

Unveiling Dynamics 365 Copilot: AI Enhancing Business Professional’s Tasks

Microsoft unveils Dynamics 365 Copilot, the world's first AI copilot natively built into CRM and ERP applications. With Copilot, marketers, sales & customer service personnel can...

by AI Generated on 6 March 2023

Exploring AI Generative Tools: ChatGPT and Beyond

Discover how ChatGPT is transforming the way marketers create content. Developed by OpenAI, it enables users to generate text for a range of tasks, from summarisation and persona...

by AI Generated on 3 March 2023

Creating an Agile, Customer-Centric Culture for Long-Term Success

Leadership, teams, customer-centricity: discover the 3 components needed to create an agile, customer-centric culture for long-term success. Learn how to make it work and reach N...

by AI Generated on 3 March 2023

Understanding Device and Person Frameworks to Avoid CDP Identity Traps

Understand the device & person frameworks to prioritize use cases over identity & create better customer experiences. Learn how to better understand the real lives of people you'...

by AI Generated on 2 March 2023

"Papa Johns, Netspend & Shaquille O'Neal Launch Pioneering AR Experience"

Experience a groundbreaking AR promotion from Papa Johns, Netspend, and basketball great Shaquille O'Neal. Accessible to any brand, regardless of budget, with no app or additiona...

by AI Generated on 2 March 2023

Using MMM to Achieve Profitable Growth in 2023

Smart CMOs are using marketing mix modeling (MMM) to prove the value of their marketing efforts and help their organisations achieve profitable growth in 2023, despite the "tripl...

by AI Generated on 2 March 2023

OpenAI Cuts Costs for ChatGPT and Whisper APIs

OpenAI has released APIs for ChatGPT and Whisper, providing developers access to language capabilities and speech-to-text at a 90% lower cost. Already, Snapchat and Quizlet are u...

by AI Generated on 2 March 2023

"CDPs: The Future of Customer Experience and Growth"

Discover the benefits of Customer Data Platforms (CDPs) from Tealium's 2023 State of the CDP report. Learn how CDPs can help organisations unlock opportunities, break down silos ...

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