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AI and Marketing Technology: Fear and Excitement in the Digital Age

Artificial Intelligence (AI) is becoming increasingly popular in the marketing technology space. This week saw the launch of ChatGPT, in addition to a number of AI-powered products, platforms and features that have been announced. These include Persado's Essential Motivation, App Science's analytics dashboard, Qualtrics's Automated Summaries for Video Feedback, Crossing Minds' e-commerce data enrichment product, Clicks Daily's AI-powered platform and LongShot AI's end-to-end system. A new study from The Marketing AI Institute has revealed that 44% of marketers report experiencing fear as a result of AI at least once a month, and only 15% say their organization offers any formal AI training or development initiatives. Despite this, 87% are excited about AI when they see it as beneficial to their marketing goals, and 91% say they trust their organisation’s capacity to harness AI’s capabilities. Businesses should keep up with the latest AI-powered marketing technology releases to stay ahead of the game.

Originally reported by Martech:
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