Attention all tech-savvy business professionals! Google has recently announced that they will be shutting down websites made with Google Business Profiles in March. This means that any customers attempting to visit these websites will automatically be redirected to your Business Profile until June 10. After this date, visitors will encounter a "page not found" error.
If you have an Ads campaign linked to a website from Google Business Profile, it's important to take action before March 1. You can either change the link to keep your ads running or choose to pause your campaigns. This is crucial to ensure that your business is not affected by the upcoming changes.
Why should you care? Well, if you want to maintain your own website, you will need to create a new one using alternative tools and update your Business Profile with the new site address before the deadline. This is important for a smooth transition and will prevent any disruptions in your online presence. It's important to note that this change will not only affect many businesses, but it will also be a heavy lift for those who have created multiple profiles for different locations or divisions within their business.
To build a new website for your business, Google suggests using one of the following platforms:
- Wix
- Squarespace
- GoDaddy
- Google Sites
- Shopify
- WordPress
If you have set up a custom domain to direct traffic to your Google Business Profile website, don't worry. Visitors to this domain will be redirected to your Business Profile until June 10. To manage this transition, log in to your hosting company account and select the "Redirect" option or a similar feature to reroute your third-party domain to a different website before the specified date.
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In conclusion, it's important for businesses to take action before March 1 to ensure a smooth transition to new websites using alternative tools. Keep in mind that this change may require some extra effort for those with multiple Business Profiles, but it's necessary to maintain an effective online presence. Don't forget to subscribe to MarTech Daily to stay informed about all things tech!
Originally reported by Martech: https://martech.org/google-to-shut-down-business-profiles-websites/
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