Marketing automation is a must-have for small businesses to enable efficient and scalable marketing functions with a limited staff and budget. It helps to improve customer engagement through personalisation and generates qualified leads, key to driving growth. There are several common benefits for any small business, including the ability to embed lead forms into websites and send automated communications. Multi-channel campaigns can be coordinated seamlessly, and separate teams like marketing and sales are aligned, as leads can be handed over from marketing to sales when they reach a certain score.
There are various marketing automation tools available for small businesses, such as Constant Contact, MailChimp, Keap, Klaviyo, Drip, Brevo and GetResponse. When selecting the right one, it is important to consider the flexibility of the platform and the business’s unique needs. The ability to grow with the business is critical, as is having customised options for automation. In addition, the tool should be easy to use and implement, with onboarding for new users being painless. The platform should also integrate with any existing systems.
The pricing models for marketing automation platforms vary, and it is important to ensure the price fits into the small business marketing budget. It is also important to consider the features and functionality desired, as well as the customer support and training included in the package. Taking all of these factors into account, the right marketing automation platform can be found, enabling leads and other marketing functions to scale up and grow ROI efficiently while aligning marketing and sales teams.
Originally reported by Martech: https://martech.org/marketing-automation-software-for-small-business-how-to-get-started/
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