Artificial Intelligence (AI) is transforming the way businesses operate and market. ChatGPT, a new tool developed by OpenAI, is gaining traction, with techies and non-techies alike. It enables users to generate text for a variety of tasks, from content creation and translation to summarisation and personalisation. It is a versatile tool for natural language processing, but with limitations. It is best used for tasks such as chatbots and content creation, however, it is not suitable for search or language translation, and should not be used to handle confidential or private data. Marketers can use ChatGPT to generate point-of-view papers, website content, social posts, blogs, press releases, and program or project documentation. It can also assist with developing a marketing strategy and is best used as a "hole" filler if you are limited on staff or researchers. ChatGPT is just one of many generative AI tools, with Google's "Bard" being a notable competitor. Although AI is advancing rapidly, it is not yet advanced enough to replace the writer - machines are still limited in their capabilities.
Originally reported by Martech: https://martech.org/chatgpt-a-marketers-guide/
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