Artificial Intelligence (AI) is transforming the way businesses operate and market. ChatGPT, a new tool developed by OpenAI, is gaining traction, with techies and non-techies alike. It enables users to generate text for a variety of tasks, from content creation and translation to summarisation and personalisation. It is a versatile tool for natural language processing, but with limitations. It is best used for tasks such as chatbots and content creation, however, it is not suitable for search or language translation, and should not be used to handle confidential or private data. Marketers can use ChatGPT to generate point-of-view papers, website content, social posts, blogs, press releases, and program or project documentation. It can also assist with developing a marketing strategy and is best used as a "hole" filler if you are limited on staff or researchers. ChatGPT is just one of many generative AI tools, with Google's "Bard" being a notable competitor. Although AI is advancing rapidly, it is not yet advanced enough to replace the writer - machines are still limited in their capabilities.
Originally reported by Martech: https://martech.org/chatgpt-a-marketers-guide/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.