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Exploring AI Writing Assistants: Benefits, Limitations, and Use Cases

AI Writing Assistants: A Debate Among Marketers

ChatGPT's launch in November 2022 spurred a debate among marketers. Proponents of generative AI envisioned a future where these highly sophisticated tools could replace human writers. Some were confident in AI's ability to deliver high-performing copy for ads, landing pages, white papers and ebooks. Others, such as Eddie Shleyner, founder of VeryGoodCopy, asserted the stark superiority of human writing over AI, citing its inability to connect the dots, be personal and feel the gravity of profound moments.

However, there is a middle ground. AI tools can be used to level up the content creation process, potentially saving time and resources. To test the effectiveness of these tools, we tested five popular AI writing assistants.

The results were impressive, but the outputs tended to be repetitive. This is a key theme across these generative AI tools, highlighting the need for human oversight and careful editing.


ChatGPT (Chat Generative Pretrained Transformer) is a natural language processing (NLP) model that enables AI-powered, real-time conversations. It's great for generating short content, like creative ads, persuasive copy, scripts, and more. However, it can be difficult to generate blog posts with ChatGPT, as the length and completeness of the output is unpredictable. To achieve the best results, multiple rounds of prompts should be run and the most compelling parts taken from each output to create an effective opening line.

Aside from writing blog posts, ChatGPT can also be used to create hooks for repurposing articles on social media, generate catchy SEO titles and meta descriptions, and summarize any content. It is free for all users, with some countries currently having no access. The Plus plan costs $20 per month, with access available even when demand is high and faster response speed.


Writer is a great tool for getting real-time feedback on grammar and style, generating synonym recommendations, creating catchy titles and headlines, and generating a blog post from an outline or step-by-step from scratch. It also tries to mimic human writing style by understanding the context behind every sentence and generating natural-sounding suggestions accordingly. It can also pick up your brand voice and style guides to ensure consistent content.

To generate a blog post with Writer, users can opt for template-based writing, or use the advanced settings to assemble a blog post from the introduction to conclusion. The Easy Summary feature can also extract the juice from an article in bullet points for a TL;DR section or social media in one click. The Event Takeaways feature can be used to transcribe and summarize podcasts, webinars, and other video and audio content types in minutes. Users can also use the Keep Writing feature to enter a sentence and prompt Writer to help them get started.

Writer offers a 14-day free trial and the Team plan costs $18/month, allowing up to five people.


Since its launch in February 2021, Jasper has become a vital tool for many writers and content creators. It claims Unicorn status after a $1.5 billion valuation. It is my preferred tool among all AI writing assistants alongside ChatGPT.

Jasper offers several ways to create an article, such as template-based writing for beginners, or using its advanced features to get creative and develop unique content ideas. The One-Shot Blog Post feature enables users to generate a blog post from an outline, while Documents in Boss Mode enables guided writing with an AI assistant. You can also use Focus Mode to co-write a piece using commands and auto-completion.

Aside from writing blog posts, Jasper can also be used to generate FAQs, rephrase content to fit a specific tone of voice, generate listicles, get the key points from a piece, and create snappy SEO titles and meta descriptions. It offers a five-day free trial, with the price starting at $59/month and including 50,000 words/month.

In part 2 of this two-part series, we will look at AI writing tools WriteSonic and Copy AI.

Originally reported by Martech:
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