Microsoft's search engine Bing is set to incorporate OpenAI's advanced ChatGPT chatbot into its search interface in the near future. The version of ChatGPT to be used is GPT-4, which is said to be faster than GPT-3.5. This follows Microsoft's multi-billion dollar investment in OpenAI back in January. In response, Google has announced that it will soon make its conversational AI service Bard, powered by its proprietary conversation technology LaMDA, more available to users. Google and Alphabet CEO Sundar Pichai has said that soon we will see AI-powered features in search, which will help users quickly understand complex topics and learn more from the web.
Natural language generation (NLG) is becoming more widely and cheaply available, leading to concerns about students using it to create homework. NLG is also set to take command of search, which could have a major impact on how people find information online. Google has already produced mock-ups of a page of search results which begins with a detailed response to a query, making the links to follow less essential. This raises questions about the effect on website traffic, and the possibility of Google's own digital advertising business taking a hit. It is likely that search will look and feel very different in the near future.
Originally reported by Martech: https://martech.org/chatgpt-set-to-shake-up-search/
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