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AI is revolutionising content marketing, with the potential to create truly personalised experiences. Brands are using AI to automate mundane tasks, like content curation, and to keep up with consumer preferences. AI also plays a role in content analytics, allowing marketers to gain deeper insight and identify trends faster.
This is just the beginning of AI’s potential to transform content marketing. As the technology matures, marketers will be able to deliver more targeted and personalised content to drive greater engagement and ROI. To get ahead of the curve, download the 2023 Content Marketing Tech Report.
Originally reported by Martech: https://martech.org/the-2023-content-marketing-report-see-how-ai-is-transforming-the-game/
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