MangoApps has relaunched TinyTake as a platform to manage B2B customer communities, in order to optimize customer relationships. The platform is composed of four components – Educate, Engage, Innovate, and Capture.
TinyTake Educate offers customers a custom learning experience to help them get the most out of products and services. TinyTake Engage provides spaces for customers to network and interact. TinyTake Innovate creates an opportunity for collaborative product development by soliciting customer feedback. Finally, TinyTake Capture is the original offering of an intuitive screen capture, annotation, and sharing solution.
The relaunch of TinyTake is particularly important for B2B marketing and the subscription economy, as customers are looking for positive, long-term relationships with vendors. Providing community management tools to businesses below the enterprise level enables them to better meet customers’ expectations.
As Mike Rizzo, founder of the MO Pros community, said two years ago: “Community is tremendously important moving forward for businesses. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”
Originally reported by Martech: https://martech.org/mangoapps-relaunches-tinytake-as-a-b2b-community-management-suite/
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