Email marketing is becoming increasingly popular and less effective, according to recent reports. While marketers may assume they’ve maxed out their email potential, this is often not the case. Most marketers have more content than they think, and often overlook the user experience when sending emails. While there may be fears of excessive frequency, this can be avoided through understanding customer journeys and using automation to create efficient email campaigns.
These campaigns should focus on early engagement and personalisation, as well as making sure to follow through on big initiatives. Content ideas can include case studies, testimonials, blog posts, and existing customer reviews. To build a subscriber base, marketers should take advantage of all opportunities to ask users for their information, such as opt-in boxes on thank-you pages or at the end of blog posts.
Getting email right has many benefits, including gaining direct revenue, more first-party data, and efficient growth channels. Moreover, it can help marketers create nuanced user experiences and recommendations, as well as profile targeting on advertising channels and offline attribution.
By understanding customer journeys, using automation, and taking advantage of all opportunities to ask for user information, marketers can reap the many benefits of a successful email strategy.
Originally reported by Martech: https://martech.org/how-to-send-more-emails-and-grow-your-subscriber-list/
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