Introducing Topic Tags on Meta's Threads

Meta's Threads now has its own version of hashtags, called 'topic tags', to enhance search functionality and foster healthy conversations amongst users. These topic tags have some fundamental differences to hashtags, such as not requiring a '#' symbol and support for phrases with spaces and special characters. Each post can only have one tag, which makes it easier for others to join in the conversation. Adam Mosseri, head of Instagram, said on Threads: "The ability to tag a topic on your post is now rolling out globally so you can categorize your posts and make it easier for others to find and join in on the conversation."

The introduction of topic tags on Threads presents an opportunity for marketers to engage with users and boost awareness of their brand. Ads are not currently available, but marketers can create profiles and generate organic traffic. The tags make it simpler for users to discover posts and engage with the brand, and moderators can more easily identify and remove posts that don't meet the standards of the platform. This feature could help bring communities together and encourage healthy conversations.

Adam Mosseri has said that the new feature is one step in a much longer path to creating a space that fosters healthy conversation. He also mentioned that if you're sharing on Threads, this is a great way to connect with people who are interested in the topics you're talking about.

Meta's Threads has now joined its sister platform Instagram in offering tagging, but with the added benefit of more flexibility and support for organic growth. It's a great way for marketers to boost engagement and for people to find and join conversations about topics they're interested in.

Originally reported by Martech: https://martech.org/marketers-can-now-use-topic-tags-on-threads-to-boost-engagement/
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