In today's digital age, B2B buyers are increasingly expecting more than just the traditional product specifications, pricing, and other factors when choosing to work with a vendor. According to research conducted by Deloitte Digital, 77% of B2B executives agree that digital transformation is essential for their company's success. To remain competitive, businesses must be aware of the four key trends that will help to build stronger customer relationships and gain a competitive edge: higher customer satisfaction, increased spending, better retention and deeper trust. Join Deloitte Digital as they reveal the research findings and discuss these four trends at their webinar "4 B2B Selling Trends to Catapult You Ahead of the Competition". To learn more, click here to register for the webinar and explore other MarTech webinars.
Originally reported by Martech: https://martech.org/4-b2b-trends-that-will-catapult-you-ahead-of-the-competition-next-year/
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