When your team has decided that an enterprise email marketing platform is right for your brand, setting up demos with vendors within a short time frame is crucial to finding the best platform for you. Ensure that all potential internal users are on the demo call and pay attention to the platform's ease of use, the vendor's understanding of your business and marketing needs, and whether the features are what you need. Additionally, ask about the platform's list management and hygiene, data accuracy, privacy regulations and consumer choice, reporting options and data activation capabilities. Finally, find out about the onboarding process, customer support, proof-of-concept, training options, professional services and product modifications. If the vendor answers your questions and the platform seems to meet your needs, it is time to check references, speak with existing customers and negotiate the contract.
Email marketing is a powerful tool that helps organisations acquire and retain customers, build businesses and make more money. To learn more about the platforms essential to email marketing, download the latest edition of the MarTech Intelligence Report.
Originally reported by Martech: https://martech.org/here-are-20-questions-to-ask-vendors-during-an-email-marketing-platform-demo/
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