AI Powers Martech: Better Customer Experiences and Optimised Campaigns

This week has seen the launch of a number of artificial intelligence (AI) powered martech products, platforms and features. AI is increasingly being used in marketing technology, allowing marketers to access more tailored and personalised solutions which can provide better customer experiences and optimise campaigns and content.

Cisco’s Webex platform has added AI to its Campaign and Contact Center features. Campaign now offers five personalised email subject line suggestions based on the user’s campaign information, while Contact Center features include Topic Analysis which models call transcript data for business analysts, and Agent Answers which listens and acts as a coach for the human agent, surfacing knowledge base articles and helpful information.

Five9’s Agent Assist 2.0 with AI Summary summarises customer call transcripts quickly, reducing manual after-call work. NICE’s Enlighten Actions combines its proprietary AI for customer experience with OpenAI’s generative models to generate easy-to-understand, actionable, brand-specific outputs. CallMiner has also added AI-powered redaction and summary tools, while InMoment’s Smart Summary Generator turns hundreds of pieces of feedback into structured paragraphs, identifying important topics and trends.

Qualified’s Qualified GPT adds features such as sending engagement prompts to website visitors, enhancing reps’ dialogue in a conversation and generating AI-powered recommended conversation responses. BrandMuscle’s BrandMuscle.ai generates contextually relevant social media posts, emails and campaigns, while Instreamatic’s Contextual Audio Ads can generate customised creative content relevant to the listener’s environment.

Sprinklr’s Sprinklr Social integrates OpenAI’s generative AI models to help enterprise social media teams create better content faster, while Attentive’s Attentive AI powers Magic Message and Automated Campaigns. Syndigo’s SmartPrompts accelerates content creation for product detail listings, and Dubb’s Interactive Reaction Assistant can be used for brainstorming marketing ideas, conducting research, and writing blog posts. IZEA Worldwide’s A.I. Storyboards uses AI to let marketers quickly create images to previsualize and share influencer marketing content ideas.

The increasing prevalence of AI-powered solutions in marketing technology is making it easier for marketers to access more tailored and personalised solutions which can provide better customer experiences and optimise campaigns and content.

Originally reported by Martech: https://martech.org/this-weeks-new-ai-powered-martech-products-platforms-and-features/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.