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"The Race to GA4: Time is Running Out for Businesses"

Time is running out for businesses to make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4). Although Google has been urging users to move over “as soon as possible”, many websites have not yet made the move. Starting this Saturday, UA will officially sunset, and those who have not made the switch may regret it. Some brands have already adopted GA4, however a number of marketers are struggling to get to grips with the new tool, and are even considering alternative platforms.

We want to hear your thoughts on the switch to GA4. Whether you are an agency marketer, in-house or a freelancer, let us know your opinion on the forced adoption of GA4. Do you think it was a good move by Google, or is it making your job harder? Are you tempted to look for an alternative platform, or does GA4 meet your needs?

Submit your answers below and we may include your response in a write-up of our poll results.

Originally reported by Martech:
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