Integrate, a leading enterprise demand management platform, has announced the launch of Pipeline360, a new media arm that offers a comprehensive suite of tools for multichannel campaign management, analytics, lead validation and standardization, and segmentation. This new solution combines the capabilities of Integrate's Lead Generation Marketplace with a focus on maximizing pipeline and revenue for B2B marketers.
According to Tony Uphoff, president of Pipeline360, research has shown that more than a third of B2B marketers are not fully utilizing the available tools and channels. By not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they are missing out on potential pipeline and revenue opportunities.
Pipeline360 recently conducted a survey of 400 B2B marketers in North America and the U.K. and found that a significant percentage of them are not taking advantage of all the channels at their disposal. In particular, over one third of the marketers surveyed had not considered content syndication or were unsure of how it works, and 38% admitted to not knowing what content syndication is.
But what exactly is content syndication? It involves distributing original content across various channels, such as LinkedIn and Medium. Pipeline360 not only offers tools for content syndication, but also integrates digital advertising management and account intelligence in one solution. Some of the early adopters of this new solution include Salesforce, Cisco, and Dell.
The trend of consolidating multiple platforms, tools, and channels into a single solution is not new, but it is gaining momentum. By bringing together content syndication management, campaign management (including display advertising), lead validation and standardization, and linking them to CRM and marketing automation data, Pipeline360 offers a compelling proposition for enterprise B2B marketers.
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In conclusion, Integrate's launch of Pipeline360 is an exciting development for B2B marketers looking to maximize their pipeline and revenue. By offering a comprehensive solution that integrates various tools and channels, Pipeline360 is well-positioned to meet the needs of technology-savvy business professionals.
Originally reported by Martech: https://martech.org/integrate-launches-new-media-solution/
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