The build vs buy decision when it comes to customer data platforms (CDPs) is one that technology-savvy business professionals may face. Whether to build a custom CDP tailored to their tech stack, or to purchase an established platform, requires careful consideration of the pros and cons. This guide from Customer.io helps to make this decision easier, by providing an overview of the pros and cons, steps to evaluate team capabilities, a comparison of vendor features, details on integration and implementation, and guidance on ongoing management. With this knowledge, businesses can make the right CDP decision for their needs. To access this helpful guide, visit Digital Marketing Depot to download "Build or Buy: Choose Your Own CDP Adventure".
Originally reported by Martech: https://martech.org/build-or-buy-your-cdp-compare-the-pros-and-cons/
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