Digital Smiles
Technology-savvy business professionals looking to break into the field of marketing technology or marketing operations will be pleased to hear that such roles often come with higher salaries than their general marketing counterparts. This is according to the 2023 MarTech Salary and Career Survey, which surveyed 419 marketers, 401 of which provided salary information.
The survey revealed that those in the marketing operations team who focused more on technology and operations (“maestros”) earned, on average, $25,000 more than their campaign-focused peers. Maestros were also more likely to have been promoted over the past year than general marketers (49% vs. 46%) and found “demonstrating/proving a positive impact on the business from martech” the most rewarding aspect of their job (61% vs. 58%).
Interestingly, the size of the employer had a greater impact on salary than having a graduate degree. Directors earned, on average, much more than other staff. The survey also revealed that there are two predominant types emerging in the marketing industry – those primarily concerned with operations and technology and those focused on campaigns.
VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, Scott Brinker, commented that “maestros are the giants whose shoulders marketers stand upon.” He went on to explain that maestros manage and integrate the stack, design the processes and workflows, and train and support marketing staff on using martech.
The survey was conducted in December 2022 and January 2023 and most respondents were from North America and Western Europe. The report’s conclusions were limited to responses from these individuals.
The survey was an important tool in taking the industry’s pulse and tracking opportunities opening up for marketers and maestros, as well as their levels of satisfaction with their work, compensation, and promotion prospects.
Originally reported by Martech: https://martech.org/marketing-technologists-are-well-rewarded/
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