The world of marketing is ever-changing. As Google algorithm updates and feature changes continue, paid search marketers are regularly faced with disruption to their efforts to generate clicks and conversions. Added to this, economic uncertainty has made revenue a top priority for many. In this SMX Next presentation, Ashley Fletcher, VP of marketing at Adthena, provides insight into how to reduce marketing costs, increase profitability and protect brand traffic in 2023. Attendees will learn how to deploy budgets through better automation and turn off those pesky “Lone Rangers”. The presentation will also cover how to navigate through performance pressure with transparency in an ever-changing digital landscape.
Originally reported by Martech: https://martech.org/3-growth-paths-in-2023-with-google-ads/
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