The tech industry has seen a sharp decline in recent months, with 174 tech companies cutting close to 60,000 jobs in the first few weeks of 2023 alone. For marketers, this means it’s time to be more strategic. Knowing where you’re headed and focusing on high-return initiatives are key to achieving success. Continuously monitoring performance and quickly ditching low-performing campaigns is also essential. By taking a consultative and data-driven approach, marketers can make marketing more of a value-added partner and less of a cost center.
To become a more strategic marketer in 2023, here are four steps to consider:
1. Know where you’re headed. Align on a Guidepoint that ties directly to your larger organizational business goals. This shared understanding will keep you on the right path.
2. Focus on high-return initiatives. Measure the impact of ideas to be more selective about the work you’re spending time doing. Track key performance indicators (KPIs), baseline metrics, KPI goals, impact on your business, and value in dollars that this brings to your business if the KPI goals are met.
3. Continuously evaluate metrics. Monitor performance at regular intervals and understand when to turn an initiative off.
4. Quickly ditch low-performing campaigns. Take five minutes in your daily huddle to look at performance and pivot away from low-performing marketing tactics.
By implementing these strategies, marketers can stay ahead of the curve and make a valuable contribution to their organization.
Originally reported by Martech: https://martech.org/4-steps-to-becoming-a-more-strategic-marketer-in-2023/
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