Businesses that are struggling to produce high-quality content consistently and at scale can benefit from content repurposing. This is the process of taking a single piece of content and adapting it for use in multiple formats and channels. Content repurposing can save time, resources, and effort, while maximizing the reach and impact of the content.
By selecting high-performing, evergreen content and extracting its core message, businesses can create more opportunities to drive traffic to key landing pages and boost their sales pipeline.
A content repurposing system is a structured approach to adapting a single piece of content for use in multiple formats and channels. This includes determining suitable formats and channels, adapting the content, and distributing it to the appropriate audience. To succeed at this, marketers need to have an established system.
Using AI, third parties, or a white label content marketing service can help with content repurposing. However, it is important to remember that the goal is to create higher quality content that builds trust with the audience, rather than just more content.
By reviewing segmentation and putting their best content on repeat, businesses can ensure that their content is reaching its maximum potential.
Originally reported by Martech: https://martech.org/doing-more-with-less-how-marketers-can-make-content-go-farther/
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