Amid turbulent economic times, B2B marketing and sales teams are under pressure to optimise performance and generate revenue. This article dives into core strategies and tactics to help teams succeed. Stop chasing leads and double down on customers and top opportunities, surround and co-create with existing customers, review the prospect opportunity pipeline over 18 months, strengthen channel and partner ecosystems and invest in AI and buyer and account intelligence. These strategies, combined with data, intelligence and collaboration will help B2B teams to navigate uncertain times, remain flexible and act swiftly.
Originally reported by Martech: https://martech.org/5-strategies-b2b-marketing-and-sales-teams-can-bank-on-as-markets-tighten/
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