AI-Powered Martech Solutions: Marketer Expectations and Benefits

With the hype surrounding generative AI overinflating expectations, Gartner's reports suggest that 63% of marketing leaders plan to invest in the technology over the next two years. However, only slightly more than half of respondents see greater reward than risk in Generative Artificial Intelligence (GenAI). The Marketing AI Institute and Drift surveyed that 91% of marketers believe that AI is either critically important, very important, or somewhat important for their success over the next 12 months, though only 35% of those surveyed claim to be in the beginner phase of understanding AI terminology and capabilities.

In response to this, a number of AI-powered martech solutions, enhancements and upgrades have been released, such as Quickads.ai, Twilio’s CustomerAI1, and Writerly AI’s EKOM. Quickads.ai offers virtual product photography, eliminating the need for photoshoots while allowing advertisers to produce visual content easily. Twilio’s CustomerAI1 has predictive and generative AI tools as well as CDP innovations that can create hyper-targeted audiences out-of-the-box, trigger customer journeys, and personalize multichannel experiences. Writerly AI’s EKOM is a digital asset creation and optimization engine that can cross-reference marketplace search intent with CMS data to provide revenue-driving product assets.

Although the hype of generative AI is currently at the 'Peak of Inflated Expectations', AI-powered martech solutions are becoming increasingly popular, with 91% of marketers believing it to be important for success in the upcoming year. Despite this, only 11% of those surveyed claim to be at an advanced level of understanding AI terminology and capabilities. In response, a number of AI-powered martech solutions have been released, such as Quickads.ai, Twilio’s CustomerAI1, and Writerly AI’s EKOM, providing businesses with opportunities to engage in AI-driven marketing strategies.

Originally reported by Martech: https://martech.org/ai-powered-martech-this-weeks-releases-and-research/
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