Businesses have long understood the importance of informed decision-making when it comes to purchasing. As a result, marketers are increasingly relying on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies for both B2B and B2C customers.
In this episode of the MarTech Podcast: Data Makes the Difference, Sally Slarke, SVP of Digital Audiences at Dun & Bradstreet, and Kim Davis, Editorial Director at MarTech, discuss how brands can connect directly with customers, regardless of whether they are buying for themselves or on behalf of their companies. The podcast covers topics such as tracking buyer behavior before they submit their first-party data, using data to personalize and focus on account-based marketing (ABM), and how companies are reevaluating and reshaping their advertising budget strategies.
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, provides customers with insights to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Established in 1841, companies of all sizes have trusted Dun & Bradstreet to help them manage risk and seize opportunities.
Data-driven decision-making can play a major role in improving an advertising strategy. To find out more, tune into the MarTech Podcast: Data Makes the Difference and discover how to leverage data to make informed decisions when it comes to marketing.
Originally reported by Martech: https://martech.org/let-data-be-the-biggest-driver-behind-your-advertising-strategy/
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